THE FORWARD FEMALE
At The Forward Female, I am currently serving as the Head of Public Relations where I am responsible for brand partnerships, influencer partnerships, media placements, event coordination and social media management. On a daily basis I maintain communication with brands, influencers and editors. I also manage the brand TikTok and Pinterest, creating content backed by data to generate the best results and optimum reach. Daily, I am responsible for building editorial outreach lists, podcast outreach lists and influencer outreach lists and pitching to ensure maximum reach and brand awareness. I secure brand partnerships for events, placement in publications and participate in creative brainstorming with the team.
PULL PR
At Pull PR, I was responsible for scouting new talent to collaborate with for fashion and beauty clients. On a daily basis I packaged gifts for VIPs, influencers, and editors, while ensuring showroom displays were eye-catching and merchandised for appointments. I also managed stylist and influencer showroom appointments. Daily, I was responsible for building editorial outreach lists as well as developing pitch ideas for editorial publications. I secured placements on VIP and Influencer clients and I participated with creative brainstorming with the team as well.
THE BRAND AGENCY
At The Brand Agency, I conducted market research across various platforms. I created and assisted with pitching to clients for various outlets. I successfully generated media lists for multiple clients. On a daily basis I managed press clippings for clients. I also created and sent out media outreach for editorial placements.
AJENDA PR
At Ajenda PR, I managed social media accounts and created daily social media content for 6+ accounts simultaneously. I successfully increased clients’ social media engagement across several platforms by 2000+. I created monthly social media calendars for various accounts. Alongside that, I generated and updated comprehensive media lists for multiple clients through Cision and Prowley. I also updated and maintained a master influencer media list for Orange County and Los Angeles.
For more on my Public Relations experience and specialties within the field, click here!