Sources


News Release:

Oatly. (n.d.). Oatly. Retrieved from https://www.oatly.com/

Infographic:

Oatly. (n.d.). Oatly. Retrieved from https://www.oatly.com/

Oatly. (2023). Sustainability Report. Oatly. https://www.oatly.com/en-us/oatly-who/sustainability-plan/sustainability-report

Quora. (n.d.). How much total water production does it take to produce cow milk? Quora. https://www.quora.com/How-much-total-water-production-does-it-take-to-produce-cow-milk

Brand Storytelling:

Haddad, S. (2022, November 7). Baked Brie Recipe. The Mediterranean Dish. Retrieved from https://www.themediterraneandish.com/baked-brie-recipe/#h-how-to-bake-brie

Oatly. (n.d.). Oatly. Retrieved from https://www.oatly.com/

The Spruce Eats. (n.d.). What Is Brie Cheese? https://www.thespruceeats.com/what-is-brie-cheese-1806997

Image Usage References:

SWOT:

Digital Marketing Institute. (2023, March 6). The Back-to-Basics Marketing Success of Oatly. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/the-back-to-basics-marketing-success-of-oatly

Hunter & Gather Foods. (2022, January 7). Is Rapeseed Oil Unhealthy & Inflammatory? Hunter & Gather Foods. https://hunterandgatherfoods.com/blogs/real-food-lifestyle/is-rape-seed-oil-unhealthy-inflammatory

Mridrul, Anay. (2024, March 23). Oatly Struggles Amid Sales and Controversy. Green Queen. https://www.greenqueen.com.hk/oatly-struggles-sales-controversy/

Oatly. (n.d.). Oatly. Retrieved from https://www.oatly.com/


Creative Brief:

Oatly. (n.d.). Oatly. Retrieved from https://www.oatly.com/