summer fridays CAMPAIGN PROPOSAL
Summer Fridays is clean beauty brand sold online and in select retailers. During the course of my Multimedia Design course, I was tasked with choosing a brand and developing a campaign around a product or initiative. Using market research and my own personal style, I created a campaign promoting a line of Summer Fridays products with the center focus being their Cloud Dew Moisturizer and developed the Cloud 9 Campaign.
URBAN DECAY CAMPAIGN PROPOSAL
Urban Decay is clean beauty brand sold online and in select retailers. During the course of my Multimedia Design course, I was tasked with choosing a brand and developing a summer campaign. Using market research and my own personal style, I reimagined the brand style and developed the Hot Summer Nights Campaign.
Holiday campaign proposal
Saie Beauty is a clean beauty brand sold online and in select retailers. During the course of my Persuasive Writing and Advertising course, I was tasked with choosing a brand and developing a campaign. As a long-time fan of Saie Beauty, I naturally chose the brand and devised a holiday campaign set to launch through multimedia channels.
data storytelling campaign
This proposal was done in a Data Storytelling course at USC. This campaign ran on data analysis based on quantitative and qualitative primary research conducted by my team. We conducted a SWOT Analysis, a deep dive into potential target audiences, market research as well as a competitor’s analysis. All the research conducted allowed us to develop interview and survey questions to further conduct our primary research. The proposed recommendations were based on our findings through primary research.
Entertainment Education CAMPAIGN
This entertainment education campaign I drafted and proposed dealt with chronic illness in entertainment. A topic left widely untouched, yet almost 45% of Americans deal with on a daily basis. I drafted this proposal with a specific television show and developed a storyline for one of the characters in the show. I also developed a list of potential persons to whom I would pitch my proposal as well as developed in-depth campaign tactics to ensure promotion and awareness.
Digital Wellness Initiative
@cufreshnwell is an Instagram my group and I created to improve social media well-being. Socially, we are glued to our devices and that’s the norm these days. Yet, our generation is labeled as the loneliest generation. The Instagram was built to inspire positive change in digital health and well-being in Chapman students. I was in charge of managing the social media, generating posts including graphics and informational posts to promote social media well-being.