For Immediate Release
OATLY PRESENTS: NON-DAIRY BRIE
Try out the first-of-its-kind, non-dairy alternative to brie
LOS ANGELES, Calif. (March 27, 2024) – Ready to indulge in the world of cheese? Oatly is proud to present its all-new Brie just in time for summer. Whether it be for a cheese connoisseur or dairy-free enthusiast, this launch has something for everyone. Launching on April 11th, the Brie will be available for purchase nationwide through oatly.com as well as Whole Foods and Erewhon retailers. The brand hopes to expand the dairy-free movement, making more products available for a growing community of audiences with dietary restrictions, allergies and/or food preferences.
With picnic season just around the corner, Oatly has decided to launch the Brie just in time for all charcuterie board needs. As brie is usually the star of the show on many charcuterie boards, the brand hopes to allow everyone to experience the joy of cheese by launching a dairy-free alternative. Whether for a spring picnic, birthday celebration, or dinner party appetizer, the brie is the perfect addition alongside classic meats, veggies and cracker assortments. Launching in two variations to be available to a wide array of audiences, Mini Brie Bites and Classic Brie Round are set to hit shelves across grocery retailers. Offered at a value price of $7.99, the Mini Brie Bites will be available in a pack of 10 exclusively at Whole Foods and oatly.com. At $6.49, the Classic Brie round will be available at oatly.com and Whole Foods and Gelson’s retailers.
Any appetizer recipes needed? Look no further; alongside the launch of the Brie assortments, the brand is launching an online series of recipes featuring different ways audiences can utilize the cheese. The recipe series will highlight chefs specializing in dairy-free cooking and baking techniques to create recipes anyone can recreate using the Brie. The brand has tapped celebrity private chef Brooke Baevsky, also known as @chefbae, who has a following of over a quarter of a million on TikTok, to lead the efforts. With a specialty in gluten and dairy-free meals, the brand hopes to reach a new audience through this collaboration. The launch of the brie will serve as Oatly’s first venture into the dairy-free cheese world. Standing alongside the brand’s classic Oatmilk variations, Creamers, Cream Cheese and Frozen Desserts, Brie will expand the brand’s reach into a new market segment.
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About Oatly: To understand Oatly, let’s look back at the founding of Oat Milk in 1994 by the Oatly founders Rickard and Bjorn Oeste. The brothers were researching an alternative to cow’s milk for those who are lactose intolerant and came across the creation of oat milk. The brand aims to deliver products with the most nutritional value with minimal environmental impact. They aim to enhance the planet’s future by prioritizing sustainability and the planet before profit. Not only is it part of the brand mission, but on average, a liter of Oatly consumed produces 80% less greenhouse gas emissions, 79% less land usage and 60% less energy consumption than cow’s milk. They emphasize the consumer at the heart of every product, with innovation at the forefront of the brand to create products that replicate dairy products in a more sustainable effort.
Media Contact:
Talar Nourian
talarnourian@gmail.com