MEET YOU IN THE COUNTRY
OATLY EST. 1994 CAMPAIGN
Welcome to Oatly Est. 1994 — the all-new Oatly campaign! This highly anticipated launch features the latest addition to our product line, our Oat-Based Brie Cheese.
This campaign is all about joining the oat revolution, ditching the dairy and enjoyment of all new products. Oatly is known for creating innovative and sustainable oat-based products, and the new Brie is no exception.
We’ve developed a comprehensive initiative to showcase our latest product, the non-dairy Brie. We’re excited to share this new addition to our product with our loyal customers and new audiences alike.
Let’s Explore 🥛
To celebrate the launch, we’ve developed a Brand Storytelling Campaign that encompasses a Social Media Campaign focusing on #EmbraceTheBrie to promote the launch of the non-dairy Brie alongside a News Release. Furthermore, we will promote the launch through Out-of-Home ads featuring a Billboard, Digital Ad and Bus Shelter ad. Lastly, we have created a blog post that encompasses a full recipe with our non-dairy launch, so you can enjoy Brie at any time of day. We have also developed an Infographic that has been sent out to our email subscribers, as well as been added to our website detailing the sustainability of the Oat Revolution. Furthermore, we have created a SWOT Analysis showcasing the brand’s progress in the sustainability movement as well as a Creative Brief.
View our social media campaign to the right and don’t forget to #EmbraceTheBrie 🧀
Our brand was born out of a passion for a more palatable dairy-free option to milk. We wanted to create a brand that offered sustainably produced, delicious, and accessible oat-based products that could be enjoyed by audiences across the world. Our aim was to provide healthy and tasty dairy-free options for those who are on the dairy-free journey without sacrificing taste or texture.
We’re all about using high-quality ingredients that are sustainably produced, and good for you; providing nutrients that one would receive eating dairy. From our best-selling Barista Oat Milk to our latest launch, the Brie, we’re always pushing the boundaries of what’s possible in in the non-dairy sphere.
We know that taking care of your body comes from the inside out, we want you to know that we only put the best ingredients so you can enjoy the taste without sacrificing health. We’re here to guide you through your dairy-free journey and help you ditch the dairy.
So, welcome to the world of Oatly Est. 1994 & let us help you Embrace the Brie! We’re so excited to have you here and can’t wait for you to experience the delicious taste, wonderful ingredients and overall benefits of oats. Get ready to fall in love with oats, and join the oat revolution.
Please view our Creative Brief to the left.
All content on this page is for educational purposes only and has no official affiliation with Oatly.